Agent Script Book

How to use this

Each script gets you to one of three outcomes:

Getting one of these three outcomes means you made a successful outreach.

Read the full script, then drill the teleprompter version until you can run it cold.

Don't paraphrase on live calls — these wordings are tested. Use them exactly as written.

How to memorize a script (the cross-out method)

The teleprompter version helps you rehearse. This is how you actually own it.

One of the fastest, scientifically-backed ways to memorize anything:

The drill:

  1. Print two copies of the script. One to read from. One to correct yourself with.
  2. Read the entire script out loud. Enunciate every word clearly.
  3. Cross out one word with a marker.
  4. Read the script again — say the crossed-out word from memory.
  5. Cross out a second word. Read it again.
  6. Keep going until every word is blacked out.

By the end, you'll be staring at a blank page and saying the script.

You're no longer saying it. You're breathing it.

Why this matters:

If you're selling, the last thing you should be thinking about is what you're going to say. You should be thinking about what the prospect is saying.

A lot of sales is in your ears, not from your mouth. The person who speaks the most in the sale loses.

You can't listen if you're trying to remember what comes next.

No one is above the script. Don't paraphrase. Don't improvise. Drill it until you breathe it.

Scripts

§1 Intro Call

When to use: A consult is on the calendar. Call the prospect ahead of the appointment to introduce yourself, qualify the motivation, and lock in expectations for the meeting.

📺 Teleprompter version (for memorization): Open in Google Docs Use this version to drill the script until you can run it cold. The full script below is the reference; the teleprompter is the rehearsal tool.

1. Open + appointment frame

"Hey {{NAME}}, it is {{AGENT_FIRST_NAME}}. I'm actually going to be meeting with you at {{APPOINTMENT_TIME}}. I'm calling from Orchard."

— pause, let customer acknowledge —

2. Time check

"Is now a terrible time for 90 seconds, just have a quick question for you?"

— pause, let customer acknowledge —

3. Reason for the call

"As part of my preparation for our appointment, I like to do this introduction call and introduce myself. That way it's not like a stranger is walking up and coming into your house on the day of the appointment."

— pause, let customer acknowledge —

4. The dream-vs-tough qualifier

"Really quickly before I go, I do have another appointment that I'm about to walk into. Is this a dream outcome, happy kind of move? Or is this one of those extenuating circumstances, we need to get you out of a tough position type of move?"

— listen to their answer —

5. The permission close (3 questions)

"Ok, fair enough. Just one last thing, obviously the purpose of our meeting is to determine if working together makes sense or not. Can you do me a really super small favor?"

— Wait for permission —

"If after the meeting you feel as though hiring me to sell the property doesn't make sense, you'd feel comfortable telling me, right?"

"Ok, and likewise, if for some reason I feel as though I can't get the home sold or meet your expectations, would you be upset if I told you I can't help you?"

"Ok, fair enough. And if neither of us say 'no' to each other, would it be ok if we spent a few minutes at the end of our meeting to discuss some potential next steps?"

6. Their questions for the appointment

"Great, ok. Are there any questions for me that you'd like to make sure I'm prepared to answer when we talk at our appointment?"

(Ask this so the lead is looking forward to getting their questions answered at the consult.)

— listen, note any questions —

"Okay awesome, I'll make sure I have all of that info when we meet."

7. Sign-off

"Alright, I'll see you on {{APPOINTMENT_DAY}}! Looking forward to it."

§2 Ready to Book — Agent Self-Call

When to use: Prospect had a real consultation with you previously but didn't book. Still live in Follow Up Boss. Your job: find out if they're still considering you and either set a follow-up or release them.

📺 Teleprompter version (for memorization): Open in Google Docs Use this version to drill the script until you can run it cold. The full script below is the reference; the teleprompter is the rehearsal tool.

1. Confirm identity

"Hey, is this {{NAME}}?"

2. Pattern interrupt

"{{NAME}}, this is {{AGENT_FIRST_NAME}}. I know it's been a minute since we talked about your house on {{STREET}}. Is now a terrible time for 30 seconds?"

3. Reason for the call

"I appreciate that. Hey, I'm not in the business of calling and texting and being super annoying to potential customers. Just wanted to see if there was something that shifted on your end that's caused you to decide not to sell."

4. If they say they've decided NOT to sell

"Got it. Is that because the timing wasn't right, the numbers didn't work, or was it something else?"

5. If they say they're still planning on selling

"Makes sense. And I'm curious — are you any closer to making a move today than the last time we talked, or about the same?"

6. The qualifier (still considering me)

"Got it. And this might be a weird question, but again, I want to make sure I'm not bugging you or wasting your time. Are you still considering working with me, or have you decided to go a different direction?"

7. If YES — still considering me → Outcome 2

"Okay, that's awesome. So look, you know your timeline the best. When would you like to hear from me next?"

Wait. Let them give you the date. Set the follow-up in Follow Up Boss → Outcome 2

8. If NO — went elsewhere / leave me alone → Outcome 1

"Hey, really appreciate you letting me know. I'll make sure to take you off my list."

Archive in Follow Up Boss → Outcome 1